Marketing

Why is Marketing Important?

Marketing and public image represents your club and Rotaract. Having a strong club brand and online presence helps you connect with new members and keep current ones engaged. Marketing also helps your community see the impact your club makes.

Watch the BWRI 20 Session

Review the marketing session at BWRI 20 to learn how to level up your #Rotaract marketing skills. Build your social media skills and develop new ways to promote your club and its activities.

Social Media Tips and Resources

  • Pick 1-2 platforms and excel on those (make sure they align with where your members are).

  • Use a content calendar to plan topics and posts ahead of time. Learn more about content calendars and get a template.

  • Then schedule your posts using a tool like Later, Hootsuite, or Sprout Social. Most have a free option.

  • Post pictures of your club in action, reshare member's photos, and respond to comments - keep it fun and engaging!

Branding Tips and Resources

  • Think (and talk to your members) about what your club's brand is. Consider your specific values, benefits, and how you want to be seen.

  • Put that brand everywhere! Add your logo to social media posts, consider a club banner, encourage members to wear pins or club swag.

  • Utilize the Rotary Brand Center for images, templates, and custom logos. Be sure to check out the Rotary brand guides as well.

Email Tips and Resources

  • Use a free mail marketing tool like Mailchimp to send professional-looking emails to your mailing list. Here are some email best practices to keep in mind.

  • Send meeting recaps, info about upcoming events, and member spotlights.

  • Don't forget to include members of your sponsoring Rotary club, other Rotaractors in your district, and potential members in your emails.

Helpful Big West Rotaract Resources

Canva

Big West Rotaract offers free access to Canva Pro accounts. A library of templates, designs, and branding guidelines is available in the Team portal.

Club & District Websites

Big West Rotaract offers free website hosting & search engine advertising (SEA) through our digital services program. Contact the Digital Services Committee for information on how to get started!

Marketing Facebook Group

Join our BWR Marketing Facebook group to share ideas, ask questions, and engage with other public image chairs.

Got a great marketing idea for Big West Rotaract? We're always looking for people to join the BWR marketing committee. Reach out to marketing@bigwestrotaract.org for more information.

Helpful Rotary Resources

Rotary Visual & Identity Guidelines.pdf
Rotaract Visual & Identity Guidelines.pdf